Aviva call centre work moves from India to Norwich (2024)

Insurance giant Aviva has transferred some of its call centre operations back to Norwich from India, but bosses say they are still committed to offshoring.

Staff at Broadland Business Centre are taking on some of the motor insurance call centre work, which had previously been offshored to Bangalore.

The insurance company, which re-branded from Norwich Union in 2009, said the changes were part of business as usual and it would be 'job neutral', with no jobs created or lost.

A spokesman said: 'Aviva continually monitors its mix of business, where it's carried out, and by which teams.

'This is very much business as usual activity. As part of this, some work in our motor insurance business is being transferred from our offshore partner WNS in Bangalore to Norwich, one of Aviva's Centres of Excellence.

'Our operations in India date back to 2003 when we first started investigating the benefits it could bring.

'Since then the model has evolved, as we're demonstrating with these changes.

'We remain committed to offshoring; the system is flexible and changes as markets change.'

In 2007 the company announced it was bringing 150 jobs back to Britain after customers complained that Indian call centre staff could not understand them.

Aviva call centre work moves from India to Norwich (2024)
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