How To Become A Content Creator: What It Is and Career Path - Zippia (2024)

Key steps to become a content creator

1. Explore content creator education requirements

   If you're interested in becoming a content creator, you must consider how much education you need. Based on real content creator resumes, 76.8% of content creators have a bachelor's degree. Regarding higher education levels, 7.1% of content creators have master's degrees. Even though most content creators have a college degree, it's possible to become one with only a high school degree or GED.

   Most common content creator degrees

   Bachelor's

   76.8

   %

   Associate

   9.9

   %

   Master's

   7.1

   %

   See Also

   What is good content marketing?Four main purposes of content - SuperdreamSocial Media Content: 10 Types to Get You More Engagement5 Things Successful Content Marketers Do to Make Sure Their Work Gets Read - Copyblogger

2. Start to develop specific content creator skills

   Content creators need a variety of skills, including the ability to develop engaging content, conduct research, and communicate effectively. They should be able to utilize social media marketing strategies and develop outreach plans. They should also have the ability to create static and visual content, interact with social media communities, and promote the development of new content. They should be able to maximize old and new content for search engine optimization to increase traffic to a website. They should also be able to create digital assets for email blasts, social content, and press sheets. Finally, they should be able to manage social media accounts, edit video and audio content, and evaluate the effectiveness of marketing campaigns.

   Skills	Percentages
   Content Creation	6.41%
   Instagram	5.32%
   Digital Content	5.27%
   Clips	4.40%
   Digital Marketing	4.40%

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3. Complete relevant content creator training and internships

   Accountants spend an average of 3-6 months on post-employment, on-the-job training. New content creators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a content creator based on U.S. Bureau of Labor Statistics data and data from real content creator resumes.

4. Research content creator duties and responsibilities

   Content creators are responsible for producing engaging content for various platforms, such as mobile devices, social media outlets, and websites. They conduct research to develop content calendars, create content that aligns with a brand's personality and goals, and optimize content for search engine optimization. They also create visual and static content, design digital assets, and utilize various tools like Adobe Premiere Pro, Adobe Captivate, and Sprout Social CRM. Additionally, they plan and execute content posting, manage social media accounts, and troubleshoot technical issues. They also use their digital marketing and social media marketing skills, lighting techniques, and video editing skills to create effective email marketing campaigns and manage editorial calendars.

   • Manage sales through Etsy and Facebook
   • Manage social media (Facebook & Pinterest).
   • Manage the company website and online store and run the social media platform.
   • Implement strategic SEO techniques to maximize reach and generate views including achieving 100K+ views in two years for one video.

5. Prepare your content creator resume

   When your background is strong enough, you can start writing your content creator resume.

   You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a content creator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

   Choose From 10+ Customizable Content Creator Resume templates

   Build a professional

   Content Creator

   resume in minutes. Browse through our resume examples to identify the best way to word your resume.

   Then choose from 10+ resume templates to create your Content Creator resume.

   

   

   

   

   

   

   

   

   

   See Also

   5 Ways to Improve Your Content Marketing Efforts This Year

6. Apply for content creator jobs

   Now it's time to start searching for a content creator job. Consider the tips below for a successful job search:

   1. Browse job boards for relevant postings
   2. Consult your professional network
   3. Reach out to companies you're interested in working for directly
   4. Watch out for job scams

How do content creators rate their job?

Have more questions?

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The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.