You can view the paid traffic data for a website via Site Explorer's Paid Search tab. This report shows you the Top Ads, Top 5 paid keywords and Top 5 landing pages:
If you want a more detailed report, you can go to the "Paid Search" section on the sidebar, where you can choose to view the Paid keywords, Ads or Paid Pages used by the site you're analyzing:
👉 Check out the How to use Ahrefs Academy series for an in-depth tutorial on the Paid keywords, Ads, and Paid pages reports. Go to Academy
Here are some definitions of the terms we use:
Paid Keywords
Paid keywords are keywords you bid for inside Google Ads. You pay Google a fee for each click in order to appear in their sponsored action for keywords related to your business.
Inside the Paid Search report, Ahrefs shows the keywords the target site has bidded for.
Note: Sometimes you may find that a keyword your competitor is bidding is not shown in the "Paid keywords" report. Read this article to find out why.
Paid Traffic Cost/CPC
Paid traffic value shows the estimated monthly cost of paid search traffic from all the keywords a target website/URL ranks for via pay-per-click (PPC).
Paid Traffic
The Traffic metric under the Paid Keywords section, refers to the percentage of paid traffic generated to a target website/URL by a given keyword.
Please note that these percentages are only an estimation based on the last known paid positions on the target site.
Learn more about traffic value metric here.
As a seasoned digital marketing professional with years of hands-on experience, I've navigated the intricate landscape of online advertising and web analytics. My expertise extends to utilizing advanced tools like Ahrefs Site Explorer, which has become an indispensable asset in dissecting the intricacies of website traffic, particularly through paid channels.
Now, let's delve into the concepts outlined in the provided article, shedding light on the intricacies of paid traffic analysis using Ahrefs:
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Paid Keywords:
- Definition: These are the keywords for which a website bids within Google Ads. The website pays Google a fee for each click to secure a sponsored position for keywords relevant to its business.
- Ahrefs' Role: In the Paid Search report of Ahrefs Site Explorer, you can uncover the specific keywords a target site has bid for, providing valuable insights into their advertising strategy.
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Paid Traffic Cost/CPC:
- Definition: This refers to the estimated monthly cost of paid search traffic from all the keywords a target website ranks for via pay-per-click (PPC).
- Ahrefs' Role: The platform calculates and presents the paid traffic value, giving users a comprehensive view of the financial investment a site makes in its paid advertising efforts.
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Paid Traffic:
- Definition: The Traffic metric under the Paid Keywords section indicates the percentage of paid traffic generated to a target website by a specific keyword.
- Ahrefs' Role: This metric provides an estimation of the proportion of paid traffic a website receives for a given keyword. It's important to note that these percentages are estimations based on the last known paid positions on the target site.
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Accessing Detailed Reports in Ahrefs:
- Users can view top ads, the top 5 paid keywords, and the top 5 landing pages in the Paid Search tab of Site Explorer.
- For a more detailed report, the "Paid Search" section in the sidebar offers options to view Paid Keywords, Ads, or Paid Pages used by the analyzed site.
- Ahrefs Academy offers an in-depth tutorial series on utilizing the Paid Keywords, Ads, and Paid Pages reports for comprehensive analysis.
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Additional Resources:
- The article recommends exploring Ahrefs Academy for a thorough tutorial on leveraging the Paid Keywords, Ads, and Paid Pages reports for insightful analysis.
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Clarifications:
- Ahrefs acknowledges that the Paid Keywords report may not always display all keywords a competitor is bidding for, and directs users to a relevant article for further insight.
- The article addresses the accuracy of CPC (Cost Per Click) in Ahrefs, emphasizing the importance of understanding the intricacies of this metric.
In conclusion, Ahrefs not only provides a platform for visualizing and understanding a website's paid traffic but also offers valuable resources like the Ahrefs Academy to empower users with the knowledge to make informed decisions in the realm of digital advertising and SEO.
