Which Type of Photography is Most in Demand? - Institute of Photography (2024)

Top Ten Photography Genres in the Most Demand by Paying Clients

Wedding Photography
Portraiture Family and Children
Landscape
Architectural
Wildlife
Fine Art
Photojournalism & Street
Mono (black & white)
Corporate Photography
Macro Photography

Why are these photography genres in the most demand and how can you make money from each area?

Wedding Photography
A popular photography career, a beginner can make £1000+ a day and up to £5000+ for an experienced wedding photographer.

Portraiture Family and Children
A great way to supplement income, portraiture can take the form of baby, pet, family or couple shoots.

Landscape
Extremely popular but hard to master, only a few photographers will be able to make a living from landscape photography.

Architectural
Most businesses need a shot of their building both exterior and interior. With the right contacts, you can make a career out of this genre alone.

Wildlife
Expensive to get into but rewarding once you do, good glass is everything in wildlife photography. Lenses can run into £1000s but if you get good results, wildlife sells well on stock image sites.

Fine Art
Carve your own niche by creating a fine art style that’s unique to you. Apply it to all photography disciplines and you will create an enthusiastic following.

Photojournalism & Street
Very popular genre that can deliver a good income. If you are willing to invest the time and energy to get a paparazzi shot or document a conflict, news agencies will buy your images.

Mono (black & white)
Good black and white photography will always sell well on stock image sites.

Corporate Photography
Corporate headshots, team shots and product imagery can all help to supplement your income.

Macro Photography
Get up close with your surroundings with macro photography. Pin-sharp shots are the key feature here and you will need a macro lens.

If you aren’t sure where to start to develop your career in photography, take the Professional Diploma in Photography course from IOP®.

Which Type of Photography is Most in Demand? - Institute of Photography (2024)
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